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Archive | PR

A matter of life and death: your media distribution list.

Business Discussion

All communications professionals know one thing: you live and die depending on your distribution list. I’ll share a quick story: when I accepted both of my communications director positions in the U.S. House of Representatives, neither office had a distribution list. I was expected to engage the media both on the local and national levels, […]

PR value for business

“Motivation” Road Sign with dramatic clouds and sky.

It’s clear that sales are the most important part of business: without them there is no business. But supporting sales is the all-important concept of “marketing communications.” In an extremely basic sense, marketing communications breaks down into two other basic concepts: advertising (which you pay for) and public relations (which you don’t pay for, at […]

Media Relations 101: Five Basic Tips

 Photo credit: Flickr @squidish

After owning my own media relations firm and also having spent a number of years as a communications director for two members of the U.S. House of Representatives before helping D3CS, I think it’s time to share a few basic rules of media relations. Hopefully these rules will help you like they did me when […]

Help! Ten tips on better press release writing

source Flickr user @marc falardeau

One of the most daunting aspects about doing your own public relations is writing a press release. Fortunately, these 10 easy steps should be able to help guide you through the process to make your release stand out… First: pick a specific topic and do not stray from it. Yes, your organization might have a […]