Business Plan Builder

Why am I giving this away for free?

What’s the catch? “The Catch is, I want you to Win.”

Most people start a business on a “feeling” and a prayer, but they skip the plan. Even the Bible is clear: Without a vision (a plan), the people perish. In business, “perishing” means going broke, losing your house, and failing your family.

There is no catch. Here is why I do this: Most businesses fail within the first two years because they never asked the simple questions found in this planner. They didn’t determine if the business was viable or how to position themselves for actual profit.

If you fail, you can’t hire me. I want you to use this tool, make money, and grow a legacy. When you’ve scaled to the point that you need professional marketing and brand architecture, I’ll be here. But first, you have to survive.

Use this planner to ask the hard questions now so you don’t pay for the answers with your life savings later.

Just answer the questions as best you can, hit submit, and I’ll format them and email them back to you. That’s it. No spam, I promise!

Start Your Free Plan – No Credit Card, No Strings

First Name *

Last Name *

Business Name *

Email Address *

Problem: Give short descriptions for the 1-3 problems that your idea resolves, based on your target customer segment. *

Competition: Describe how your customers are resolving their problem today (without your service). Unless you are the first to solve this problem (not likely), your customers are either solving this problem already or are ignoring the problem. Describe what they are doing, and the consequences of handling that way. *

Solution: Simply put, what are the top 3 features of your plan, and what problems do they solve *

Key Metrics: Action - What is the single action that your plan is aiming for? This could be a sale or blog post. Success – Name the action that will identify your plan as successful. This could be a volume of sales or a number of blog posts. *

Unique Value Proposition: Simple, clear compelling statement that identifies why your plan is worth buying or acting on. Be unique here. This is the heart of your plan. Get inside the customers head, and reveal how life will be better after using your plan. Include your main keywords, and include Who, What and Why. *

Unfair Advantage: What sets you apart from your competitors that they cannot easily add or adjust? If someone copies your concept and slashes production costs, do you still have a product? *

Channels: How will your customer find out about you and your solution? This is what your marketing plan will be built upon. There are no free channels. Some cost time, some money, some both. You need to know what each channel really costs, and how quickly each channel will produce. *

Customers: Who are your customers? Be sure to identify between customers (pay for your services) and users (do not pay). Identify any early adopters, and what makes them different from the rest of your customers. *

Cost Structure: Define fixed and variable costs associated with your idea (operation costs, customer acquisition). The lifetime value of a customer should be at least three times the acquisition cost. You should also plan on making a profit, which means you need to know your break-even point. *

Revenue Streams: What is your minimum viable product, how will it make you money, what is it’s life time value and what is your profit margin? *

Budget: What is your operating budget and how long can you survive on that with no other income? *

Submit