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Keywords 101

matt-cutts-keywords

Keywords 101 As important as keywords are to search results, I would like to point out some key things to consider when managing your keywords. Who is searching? When selecting your keywords, I would first point out that your prospect is probably not thinking the same way that a business owner or sales rep will. […]

Marketing, 3 Main Types Of Marketing Explained

inbound marketing

Marketing, 3 main types of marketing explained. Branding: Marketing you Brand is important! However, this area is probably the most misunderstood and abused element in marketing. Branding is the image or message that conveys to your prospect who you are. Branding may include your logo, business cards, brochures and website. Branding should be a one-time or […]