Internet Marketing For Today

Internet Marketing is actually a rather new concept. It has really only been within the last 10 years that most businesses have begun to even realize that Internet Marketing existed, let alone understand how to profit from it.

The biggest challenge in understanding Internet Marketing, is the very fact that it changes constantly. Consider that we continue to change the devices that we use when searching and browsing the internet, and the search engines are continuously changing their algorithms in order to provide more accurate search results.

In other words, we are not only trying to hit a moving target; the rules are always changing. Oh, and by the way, the search engines do not provide a “users manual” that you can use to learn how they work. This is more like trial by fire! So whatever I say works today, may already begin to change by next month.

Well if you have made it through that preface, you must be serious about learning Internet Marketing, and what it involves today. I will try to give you a general overview that you can adapt to marketing your business effectively.

I think that the biggest thing people need to understand today when marketing online, is how important social media has become. Understand that the current search engine algorithms are looking at all of your online activity and preferences, as well as the online activity and preferences for all of your connections when determining what search results to display.

People are active in social media more now than ever, and in order to get good search traffic you should be trying to become popular in social media. I know it sounds rather squirrely, but we are talking about trying to understand Internet Marketing.

Consider this basic marketing point: you must touch someone 6-8 times before they will think of responding to your product. Consider also your cost per touch across all types of marketing. Social Media marketing is the lowest cost per touch that you can possibly achieve. So how do we put it to work for us? There are many strategies, I will outline one that works well on many levels.

Start with a good social media marketing plan. Provide good quality content that people will want to share. Make sure that you are utilizing your relevant keywords, and linking back to appropriate URLs. Mix into this social media marketing easy ways to sign up for our email list, and make that your soft call to action. Then use your ever growing email list to engage your people across all of your social media channels. What you will have created, is not only a good drip campaign to stay front of mind with your customers and prospects and achieve the needed 6-8 touches, but you have made it very inviting for the search engines to show your content when people are searching for your keywords.

So remember; with any marketing plan you need good consistent content. This is even more critical with Internet Marketing because of the need to engage your audience. I hope that this all makes sense. If it seems a bit off the tried and true marketing methods, then just remember how new online marketing is.

Happy marketing!