All communications professionals know one thing: you live and die depending on your distribution list. I’ll share a quick story: when I accepted both of my communications director positions in the U.S. House of Representatives, neither office had a distribution list. I was expected to engage the media both on the local and national levels, […]
It’s clear that sales are the most important part of business: without them there is no business. But supporting sales is the all-important concept of “marketing communications.” In an extremely basic sense, marketing communications breaks down into two other basic concepts: advertising (which you pay for) and public relations (which you don’t pay for, at […]
I wrote an earlier post on media relations and some basic rules, so I thought I’d put together another five points on some intermediate aspects of media relations. Here they are: 1. Be frank: ask them how you can help them. What have you got to lose? 2. Be brief. Nobody has a lot of […]
After owning my own media relations firm and also having spent a number of years as a communications director for two members of the U.S. House of Representatives before helping D3CS, I think it’s time to share a few basic rules of media relations. Hopefully these rules will help you like they did me when […]
One of the most daunting aspects about doing your own public relations is writing a press release. Fortunately, these 10 easy steps should be able to help guide you through the process to make your release stand out… First: pick a specific topic and do not stray from it. Yes, your organization might have a […]
