A matter of life and death: your media distribution list.
All communications professionals know one thing: you live and die depending on your distribution list. I’ll share a quick story: […]
PR value for business
It’s clear that sales are the most important part of business: without them there is no business. But supporting sales
Media Relations 102: Five Intermediate Tips
I wrote an earlier post on media relations and some basic rules, so I thought I’d put together another five
Media Relations 101: Five Basic Tips
After owning my own media relations firm and also having spent a number of years as a communications director for
Help! Ten tips on better press release writing
One of the most daunting aspects about doing your own public relations is writing a press release. Fortunately, these 10