This is just a quick note dealing more with some online privacy concerns that have arisen over the year. As consumers become more aware of the tracking tactics used by just about every advertiser and advertising platform out there there becomes a need to clarify how the information they collect relates to the end consumer. […]
Google released an interesting infographic detailing some of the impact of PPC on organic results. Google wanted to find out the answers to two questions: How often is an ad impression accompanied by an associated organic result How does the incrementality of the ad clicks vary with the rank of advertiser’s organic results? Here’s the […]
If you blog people will read it…. This use to be a true statement 10 years ago but really doesn’t work much anymore. You see 10 years ago the internet wasn’t that well organized and people really didn’t have a lot of places that they could go and find good information. Back then Google was […]
