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Archive | SEO

Keywords 101

matt-cutts-keywords

Keywords 101 As important as keywords are to search results, I would like to point out some key things to consider when managing your keywords. Who is searching? When selecting your keywords, I would first point out that your prospect is probably not thinking the same way that a business owner or sales rep will. […]

Google Impact of Organic Rank

Google-Impact-of-Organic-Rank

Google released an interesting infographic detailing some of the impact of PPC on organic results. Google wanted to find out the answers to two questions: How often is an ad impression accompanied by an associated organic result How does the incrementality of the ad clicks vary with the rank of advertiser’s organic results? Here’s the […]